Perspicue Research

Perspicue Research is led by Brent Haydamack, PhD, a strategic and data-driven marketing research and analytics consultant who empowers Product Leaders, CMOs, and customer-facing teams with insights to optimize every level of the product development process and product marketing funnel.

Brent has over 20 years of experience empowering global brands to drive business growth through actionable insights and innovative strategies.

Brent has a proven success record in guiding cross-functional teams, leveraging data-driven insights, and delivering high-impact recommendations for startups, agencies, and Fortune 500 companies.

How can Brent help?

Brent is your guide for turning challenging business questions into insights and recommendations that deliver results.

Project Design & Execution

Deliver tailored projects to generate insights and recommendations that drive decisions.

Vendor Selection & Management

Select the right people and resources.

User Experience Research and Consulting

Gather feedback from your customers using mixed qualitative and quantitative methods.

Platform Leadership

Brent has led the selection and implementation of cutting-edge platforms including web analytics, text analytics, and research.

Projects, Contracts, Fractional Work

Marketing Analytics & Web Analytics Guidance

Measure and track what matters.

Capabilities

QUANTITITATIVE Research
Survey Design
Discrete Choice Design
Concept Tests
Ad Tests
Data Tabulation
Segmentation
Drivers Models
Customer Satisfaction
Statistical Analysis

QUALITATIVE RESEARCH
Focus Groups
In-depth Interviews
Communities
Ethnographic Research

Integrated Reporting
Campaign Perf. Reporting
A/B Testing
Dashboard & Report Designs

Adobe Analytics
Analytics Design
Analytics Reporting
CID/UTM Designs
A/B Testing
Usability Testing

Executive Communication
Stakeholder Management
Research Guidance & Design
Cross-functional Collaboration
Team leadership
Mentorship
Vendor Selection & Mgmt.

MARKETING RESEARCH

MARKETING ANALYTICS

WEB ANALYTICS

STRATEGY & COLLABORATION

Experience

17 years experience leading marketing research, marketing analytics, and web analytics. Delivered qual & quant research, segmentation, focus groups, IDIs, pricing studies and the like. Led multiple digital transformation efforts.

Princess Cruises

Warner Brothers Games

Guided marketing research and analytics collaborating with Marketing and Product Management to deliver qual & quant research including player segmentation studies, pricing studies, and focus groups.

Series Entertainment

Conducted multiple A&U surveys and concept tests to support new game development.

JD Power

Led 11 syndicated studies including introducing 7 brand new studies for this leading marketing research agency.

Let's Talk!

Brent is here to help you generate insights and recommendations that drive your revenue and growth.